LifeLock Consumer Reviews
February 12, 2008
Consumer reviews on independent web sites seem to be pretty positive. Not only do the comments deal with the million dollar guarantee, but also touch upon how LifeLock stopped unsolicited credit offers, offer to keep kids safe and a current copy of your credit report.
Overall, there is no negative coverage related to the LifeLock programs. The price is deemed a good investment for the return and the program seems to work for the consumers who write on review sites.
National Coverage
The hook that caught most people’s attention is that the CEO’s social security number is plainly visible on the home page of LifeLock. The CEO, Todd Davis, believes in his own company so much that he has taken this step to prove to his customers and potential customers that the LifeLock system works.
Some of the national coverage given to LifeLock includes CNN, MSNBC, the Wall Street Journal and CNBC. For a company that has only been in business 2 years, this type of press coverage is astonishing!
In January of 2007, The “Rush Limbaugh” announced that it will be advertising LifeLock services.
A Review of LifeLock
February 7, 2008
LifeLock helps users to pro actively obtain free credit reports each year, retain control of any accounts in their name, get their names taken off any pre-approved credit card lists, get removed from many junk mail lists, get help in applying for new credit, get credit assistance, and be assured of up to $1 million guarantee against any losses from the loss of identify while being their client.
Students and children can be especially vulnerable as their credit is often not checked until they are 18. Thieves can steal their identities, making it harder for them to get student loans, scholarships, get into college, jobs, apartments and more. The risks in general of identity theft include not getting life insurance, paying higher premiums, jail, getting fired or not hired, and many more.
The monthly fee is $10 per adult or $110 per year. For children, it’s $25 per year with any adult enrollment.
The website says that if your identity is ever stolen while on the service, they will fix the problem and reimburses the client. If a lawyer is needed, they will hire them and it will not cost the client anything.